‘Juicy Stories’: Zero Gravity's Madison Lawlor Leads Cast Of E! Pilot Inspired By Juicy Couture

Madison Lawlor has been cast as the lead of Juicy Stories, E!’s hourlong dramedy pilot inspired by Juicy Couture founders Pamela Skaist-Levy and Gela Nash-Taylor, from Sex and the City alums Michael Patrick King and Amy B. Harris, Warner Horizon Scripted TV and Universal Cable Productions.

Juicy Stories is the story of how two women in their 20s created the iconic “Juicy” tracksuit and turned their $200 investment into a billion-dollar business — and a life-long friendship. Inspired by the lives of Skaist-Levy and Gela Nash-Taylor, Juicy Stories tells the tale of two women who made clothes, made mistakes, made babies — and made one of the most iconic brands of the 1990s, Juicy Couture. These “Juicy Stories” — both aspirational and sensational — flash back to Los Angeles in the 1990s and are narrated on camera and in the present by the real Pam (Lawfor) and Gela, still business partners and best friends.

Skaist-Levy and Nash-Taylor met while working together at a Los Angeles boutique and became friends, setting up shop in Gela’s one-bedroom Hollywood apartment. The initial $200 investment led to a a $50 million sale of the duo’s casual wear company to Liz Claiborne. Juicy Stories, inspired by the memoir The Glitter Plan, by Skaist-Levy and Nash-Taylor, is produced by Michael Patrick King Productions in association with Warner Horizon Scripted Television and Universal Cable Productions. King and Harris will serve as executive producers; Skaist-Levy and Nash-Taylor as producers.

Lawlor’s Pam is effervescent, warm, with a powerful creative streak and a unique sense of herself and her talent. Pam begins Juicy Couture with her new friend Gela and before long, they are working their butts off to succeed.

Lawlor just wrapped female lead in the indie Unbound and currently stars in Lionsgate’s The Honor List. She is repped by Zero Gravity Management and Robin Nassif at Media Artists Group.